Want More Clients? Start by Knowing Your Audience’s Pain Points
Find out how to identify your audience’s pain points so you can position yourself as their go-to expert.
When it comes to getting more clients, it’s not only about making noise or getting your name out there.
You’ve got to make sure the right people hear you. And not just that—they need to feel like you get them.
Understanding their pain points is one of the best ways to make that connection.
If you know what’s really bugging them, you can position yourself as the obvious solution to their problem.
Tip: Know Your Audience Inside and Out—Especially Their Pain Points
Attracting more clients isn’t about posting content and hoping for the best. It’s about getting inside your audience’s heads, knowing their struggles, and speaking directly to what’s keeping them stuck. Once you understand their challenges, you can offer something that speaks to their core. That’s where the real connection happens.
Why Does This Matter?
Here’s the deal—if your audience feels like you understand their pain, they’re more likely to trust you.
And trust is the foundation of any good client relationship.
When you hit on the exact thing they’re dealing with, you show them you’re not another voice in the crowd. You know their challenges and have the experience to help them through it.
It also means you’re not wasting time creating content or offers that miss the mark.
When you focus on their biggest struggles, your marketing becomes way more effective. You attract the right clients, and it takes less effort to convert them because they already see you as the solution.
How to Find Your Audience’s Pain Points the Non-Techie Way
Using keyword research tools might sound a little “techie,” but it’s one of the most powerful ways to uncover what your audience is searching for quickly. And when you know what they’re looking for, you get direct access to their most pressing challenges and pain points.
The best part? You get actual data—not just guesses—about what your audience cares about.
So, how do you get to know these pain points? Here’s what I suggest:
Use a keyword tool: A quick search using keyword research tools can tell you what your audience is searching for.
What questions are they asking? That’s a strong indicator of their current pain points.
Answer The Public is a terrific tool for finding the actual questions your audience is asking. Sign up for the free version and get 3 daily searches, giving you plenty of fodder for future content.
Type a 1-2 word keyword phrase into the search box, and you’ll get a visual like a mind map and CSV files with the questions your potential audience is asking, which you may be able to solve.
I created a worksheet for creating content with Answer the Public a while back.
Click here to download (no optin required). The worksheet includes instructions for creating content based on what you learn about your audience. I think you’ll be pleasantly surprised by the results you get. 😎