Turn Content into Client-Attracting Assets
How to Uncover Your Content Gold
A new subscriber who completed the Reader Survey asked this:
How can I better leverage my body of work?
It’s an excellent question with many answers, so I’ll start with the natural first step…
Audit Your Content
Start by taking inventory.
Before you can leverage your existing content, you need to know what you have and what’s worth your time and effort to reuse or repurpose.
Why Audits Matters
Regular content audits ensure that every encounter with your material communicates authenticity, expertise, and trust.1
You can identify what's working by evaluating your current content, spot gaps, and align your material with your business goals.
This process enhances your online presence and builds credibility with potential clients.
5 Steps to Conduct a Content Audit
Inventory Your Content: List all your content assets—blog posts, videos, podcasts, etc. Tools like Google Sheets can help organize this information.
Assess Performance: Use analytics to evaluate page views, engagement rates, and conversion statistics. This data highlights which content resonates with your audience.
Evaluate Relevance and Quality: Review each piece to ensure it aligns with your current brand message and meets quality standards. Outdated or off-brand content may need updating or removal.
Identify Gaps and Opportunities: Determine areas where content is lacking or could be expanded to serve your audience's needs better.
Develop an Action Plan: Decide which content to update, repurpose, or archive, and set a timeline for these actions.
AI Prompt to Assist with Your Content Audit
Analyze my website's content and provide a report detailing the performance, relevance, and quality of each piece, along with recommendations for updates or improvements.
Additional Considerations
Regular Audits: Schedule content audits periodically to maintain content quality and relevance.
Leverage High-Performing Content: Repurpose successful content into different formats to reach a broader audience.
Stay Updated on Trends: Keep abreast of industry trends to ensure your content remains current and engaging.
Systematically auditing your content can enhance your online visibility, build trust with your audience, and attract more clients.
Go deeper with Pro Tips and AI prompts to help you through the audit process…