Marketing on a Shoestring Budget? No Problem.
Boost your credibility with zero-dollar strategies.
From a question asked on my Reader Survey… maybe you can relate.
How can I get better visibility with a shoestring budget?
Got a tight budget but still want to boost your visibility and attract more clients?
No problem.
Visibility isn’t about how much you spend. It’s about consistency, creativity, and using the right strategies.
Here’s a budget-friendly way to stand out and get in front of the right people.
Leverage Online Reviews to Enhance Your Visibility (For Free!)
If you're not actively collecting and showcasing client reviews, you're missing out on one of the easiest (and cheapest) ways to build trust and get noticed.
Why Is This Important?
Social proof sells. People trust other people more than ads. 90% of consumers trust online reviews as much as a personal recommendation. (Source)
Google loves reviews. Businesses with more positive reviews rank higher in local search results, which means more people find you organically.
Engagement matters. 88% of consumers are more likely to engage with businesses that respond to all reviews—good or bad. (Source)
In short:
More reviews = More visibility = More clients.
How to Implement on a Shoestring Budget
Ask, ask, ask. The best time to ask for a review is right after you’ve delivered a great service. Send a quick email, text, or DM. (Pro tip: Make it easy—include a direct link to your review page.)
Use what you already have. Feature testimonials on your website, social media, and email signature. Turn them into social media posts, stories, or even video content.
Respond to every review. Even the bad ones. Engaging with reviews signals to potential clients that you care about feedback and customer experience.
AI Prompt to Help You Get Started
Write a friendly, professional email asking happy clients to leave a review on Google and LinkedIn. Keep it short, warm, and include a direct link to make it easy for them.
What Else Should You Know?
Keep it legal. Some platforms (like Yelp) don’t allow you to offer incentives for reviews, so be sure to check the rules.
Video testimonials stand out. Ask a client to record a short video sharing their experience. Even a 15-second clip adds a personal touch and makes your brand more memorable.
Don’t stress about perfection. A handful of real, thoughtful reviews are better than hundreds of generic ones. Focus on quality.