Refresh, Repurpose, Repeat
How to turn old content into new opportunities for growth.
Repurposing your content is a smart strategy for boosting your visibility and attracting more clients.
This is the second in a series, kicked off by this reader’s question:
How can I better leverage my body of work?
Once you have completed an audit (Part 1) and know what needs to be refreshed and repurposed to align with your message and clients’ needs, you can proceed to this next step.
Why Repurposing Content Matters
Repurposing content allows you to reach different segments of your audience across various platforms without constantly creating new material. It's an efficient way to maximize your content's lifespan and effectiveness.
According to HubSpot, 76% of content marketers use AI to draft content copy, highlighting the importance of efficient content creation strategies. SEMrush
4 Steps to Implement Your Content Repurposing Plan
Identify High-Performing Content: Look at your analytics to find blog posts, videos, or podcasts that have garnered significant engagement. These pieces are prime candidates for repurposing. [A.ka. Do a content audit.]
Choose New Formats: Decide how to transform your existing content. For example, a long-form blog post can become a series of social media posts, infographics, or podcast episodes. What’s your content sweet spot?
Tailor Content to Each Platform: Modify the content to fit each platform's style and audience. For instance, Instagram favors visual content, while LinkedIn audiences appreciate in-depth articles.
Update and Refresh: Ensure statistics and information are current. Updating content provides value and improves SEO rankings.
[👉Article → short video clip below, created with NotebookLM and Descript AI tools.]
AI Prompt to Assist with Repurposing
To help you brainstorm ways to repurpose your content, use this AI prompt:
Analyze my top-performing blog post and suggest three different formats to repurpose this content for social media platforms, considering the unique audience and style of each platform.
More Repurposing Tips
Maintain Consistency: Ensure your brand voice remains consistent across all formats and platforms.
Monitor Performance: Monitor how repurposed content performs to understand what resonates with your audience.
Engage with Your Audience: Encourage feedback and interaction on each platform to boost engagement.
Remember to include a Call to Action: what’s the next step you want the reader/viewer/listener to take?
By thoughtfully repurposing your content, you can enhance your visibility, engage a broader audience, and attract more clients without the constant pressure to produce new material.
One and done is not enough to attract and engage your ideal audience.
Now, let’s go deeper with 5 AI prompts to assist you with various styles and formats of content repurposing for blog posts, audio, and video.