Smart Visibility Moves for Solo Business Owners
Are you limiting your growth without knowing it?
Friday Finds for You
In today's digital landscape, effectively engaging with your audience requires a nuanced understanding of platform dynamics and personal branding strategies.
The following insights delve into optimizing LinkedIn engagement, rethinking content ownership, and the strategic visibility of founders (and solo business owners).
Comments Are the Key to LinkedIn Engagement from David Meerman Scott
Discover how thoughtful, quality comments can significantly boost your LinkedIn presence and why the platform's algorithm favors active discussions over passive likes.
How 'Build on Land You Own' Is Limiting from
Explore the limitations of the 'build on land you own' philosophy in content creation and consider how diversifying your online presence can lead to greater audience reach and engagement.
5 Times Founders Should Be Visible (Without Being the Face of the Brand) 2.5 minute video from Josh Spector
Learn when and how founders and solo business owners can strategically showcase their expertise to enhance brand credibility without overshadowing the brand itself.
Collectively, these resources emphasize the importance of strategic engagement and visibility in building a robust online presence.
What’s New
On Monday, February 10, I’m starting a 12-week limited-edition newsletter on list building. This new perk for paid subscribers is based on a course I offered in 2024. You can get access by upgrading to a monthly, annual, or Visibility Edge Alliance subscriber.
