What to Send After “Welcome”

Use these prompts and templates to write emails that connect and convert.

Apr 02, 2025

∙ Paid

red and black dragon illustration — Photo by Karsten Winegeart on Unsplash

When someone joins your email list, they show initial interest in your business.

That's your moment to make a great first impression.

A thoughtfully created welcome sequence helps build trust, establish your expertise, and makes new subscribers feel valued from day one.

No doubt you’ve heard this before and you’ll hear it again. Yet, many solo business owners overlook the importance and stop their welcome campaign at one email.

In my recent poll on what readers are looking for, one of the top responses was more ideas for marketing campaigns.

Since email marketing is the top way to attract, connect with, and retain clients, I’m starting with the basics…

Email marketing campaigns.

First up is the Welcome sequence.

"A welcome email generates 320% more revenue than a promotional email by including exclusive offers that drive immediate purchases." — Greg Zakowicz

Here's how to create your own powerful welcome email series, plus clear, easy-to-use AI prompts to speed up the process.

Why You Need a Welcome Sequence

A welcome sequence is more than a polite "hello." It sets expectations, starts conversations, and nurtures subscribers so they're ready to engage with your business.

Subscribers who receive welcome emails are more likely to open future emails and become paying clients.

Here’s what you want your welcome sequence to accomplish:

Deliver immediate value (your lead magnet or free resource)
Establish trust and credibility
Start building a genuine relationship
Invite engagement and responses

Sample Welcome Email Sequence

Let’s start with a simple, three-part sequence for delivering a lead magnet or other free resource. You can adapt this immediately to your business (fill in your info between the brackets).

Email 1: Immediate Welcome & Deliver Value

Subject:
Thanks for joining! Here’s your [free guide/checklist/resource]

Body:
Hi [First Name],

Glad you’re here!

As promised, here's your free guide:
[Link to download resource]

I created this to help you quickly [solve a specific problem or gain a clear benefit].

A bit about me—I help [your audience] achieve [desired outcome] using [your straightforward method or process].

Expect more helpful tips in your inbox soon. Have questions? Just reply!

Talk soon,
[Your Name]

Email 2: Helpful Insight or Quick Win

Subject:
Here’s a quick tip you can use today

Body:
Hi [First Name],

Hope you had a chance to look at your guide. (If you missed it, you can get it here: [link again].)

Here’s a simple tip you can start using immediately:

[Short, actionable tip related to your resource or expertise.]

Small actions like these add up fast.

Have a specific question? Hit reply—I’m happy to help.

Talk soon,
[Your Name]

Email 3: Next Steps & Personal Connection

Subject:
Ready for your next step?

Body:
Hi again [First Name],

By now, you're starting to see how small, focused actions create momentum.

If you're ready to take another step, let's talk. I'd love to hear about your goals and see how I can support you.

Just reply or book a quick call here: [Link to schedule]

Looking forward to connecting!

Warmly,
[Your Name]

When to Send Each Email (Simple Schedule)

Email 1: Immediately upon subscribing (this is often referred to as Day 0)
Email 2: 2-3 days after Email 1
Email 3: 3-4 days after Email 2

This timing keeps you top-of-mind without overwhelming subscribers. You can also experiment with timing.

I often send Email 1 and Email 2 on consecutive days and then wait two days to send Email 3.

Email Campaigns that Benefit from a Welcome Sequence:

Newsletters: Set subscriber expectations and provide a valuable introduction to ongoing communication.
Lead Magnet Downloads: Deliver your free resources and immediately show value.
Online Courses and Webinars: Prepare attendees, deliver bonus materials, or build excitement before the event.
Service-Based Businesses: Quickly establish credibility, showcase your personality, and build trust.

Using AI to Write Your Welcome Emails Quickly

Want to craft these emails even faster? Use these practical AI prompts to create your first drafts. And remember, always edit and humanize the AI output to reflect your voice and tone.

Prompt for Email 1: (Welcome + Delivery of Resource)

Write a friendly, conversational email welcoming new subscribers to my [newsletter, list, community], deliver their free resource ([briefly describe resource]), and briefly introduce my expertise. My audience is [briefly describe audience]. Keep the tone professional, friendly, and straightforward, and end by inviting them to reply with any questions

Prompt for Email 2: (Helpful Insight/Tip)

Write a short, helpful follow-up email to subscribers who recently downloaded my free resource ([briefly describe resource]). Provide one clear, actionable tip related to [specific topic of resource or service]. Remind them gently to use the resource. Include an invitation to reply if they have questions or specific topics they're curious about. The tone should be professional, friendly, and conversational.

Prompt for Email 3: (Next Step + Personal Connection)

Write a concise, personal follow-up email to nurture new subscribers who've recently received a resource from me. Clearly invite them to take a next step, like booking a call or replying to share their goals or challenges. The email should be supportive, friendly, and straightforward, encouraging genuine interaction. Include a casual yet professional call-to-action.