Why I’m Creating Your Visibility Edge Newsletter

The backstory...

Over the years, I’ve seen the digital marketing landscape change dramatically, from the early days of email newsletters to the rise of social media and the emergence of AI.

These tools have always been central to growing a business online, but what has never changed is the need for visibility. Without it, your business remains invisible to those who need your services the most.

I’ve been helping solo and small business owners grow their visibility for over two decades. From running an “ezine” in the early 2000s to using social media and blogs up to the present, I’ve always adapted to the best tools available.

But recently, I realized something is missing: a consistent, practical resource that helps business owners today take advantage of both tried-and-true marketing strategies and cutting-edge tools like AI. That’s where the idea for Your Visibility Edge was born.

Why Now?

After years of working with clients, it became clear to me that while tools and tactics have evolved, the core need—attracting more clients—remains the same. Standing out in today’s crowded digital space is harder than ever. Still, at the same time, tools like AI have made it easier for businesses to improve their visibility efficiently.

With AI now being widely accessible, I wanted to create a resource offering actionable, AI-powered strategies for solo business owners to boost their visibility and attract the clients they deserve. Whether it's search engine optimization, social media tactics, or crafting compelling content, AI can simplify and streamline the process.

What Your Visibility Edge Will Offer

The newsletter will serve free and paid subscribers, offering value at every level. Here’s a breakdown of what you can expect:

• Free Subscribers: Each week, I’ll provide easy-to-implement tips to increase your visibility, often with an AI prompt or tool recommendation that you can use right away. Whether you’re new to digital marketing or just need a quick win, the free content will give you the foundational strategies you need.

• Paid Subscribers: For those who want to go deeper, paid content will provide step-by-step implementation guides. You’ll not only learn what to do but how to do it effectively. This gated content also includes access to a private community chat where we’ll get into more detailed discussions, as well as the 12-Part List building course.

• Founding Members aka The Visibility Alliance: As a thank you for early support, founding members will receive even more perks, including free access to the List Building Lab, monthly mastermind meetings, b-monthly work sprints, and a 20% discount on 1 to 1 consulting services. This tier is designed for those ready to fully invest in growing their visibility with dedicated support.

Why Substack?

After considering various platforms, I chose Substack to deliver Your Visibility Edge. Substack offers a simple, streamlined experience focusing on content delivery and community engagement, rather than overwhelming users (and me) with unnecessary features.

It also makes it easier for publishers to reach new readers, which is perfect for a newsletter that focuses on helping others improve their visibility. I’ve used Substack before and appreciate its minimalist design, which allows me to focus on providing valuable content rather than getting lost in the bells and whistles.

In a world where everyone seems to be chasing the latest marketing trend, I’m committed to bringing clarity, simplicity, and actionable steps. Your Visibility Edge will help you attract more clients by focusing on what works, using the power of AI to simplify the process, and keeping it all accessible.

Whether you choose the free or paid version, I’m excited to help you grow your visibility and make your business more discoverable online.